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\begin{document}
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\begin{figure}[H]
    \includegraphics[width=\textwidth]{fooboar.jpeg}
    \caption{Our mascot Fooboar}
    \label{img:fooboar}
\end{figure}

As you can see in Figure \ref{img:fooboar}, Fooboar is a young and highly committed boar.

\end{document}
