diff --git a/fragments.py b/fragments.py
index 4f1a2d6..aec298a 100644
--- a/fragments.py
+++ b/fragments.py
@@ -5,7 +5,7 @@ import string
 from lxml import etree
 
 FRAGMENT_PREFIX = "in"
-FRAGMENT_TAG = "^%s" % FRAGMENT_PREFIX
+FRAGMENT_TAG = ";%s" % FRAGMENT_PREFIX
 FRAGMENT_CLASS = "fragment"
 
 # Search and delete the FRAGMENT_TAG anywhere in the given HTML
@@ -23,7 +23,7 @@ def defragmentize(html):
       class_list += " %s" % FRAGMENT_CLASS
 
     fragment.set('class',  class_list)
-    fragment.text = re.sub(r"\W*\^%s\W*" % FRAGMENT_PREFIX, '', fragment.text).strip()
+    fragment.text = re.sub(r"\s*;%s\s*" % FRAGMENT_PREFIX, '', fragment.text).strip()
 
   return etree.tostring(dom, method='html', encoding='utf-8',
     pretty_print=True).decode('utf-8')